“Say No To Love” by The Pains of Being Pure at Heart: More Adorable Than Surprised Kitty?

Written by: Paul Lorentz

With their self-titled debut last year, New York’s The Pains of Being Pure at Heart established themselves not only as one of the cleverest American indie pop bands to come around since Velocity Girl in the 1990s, but also, unquestionably, the cutest – in both sound and appearance. It was a noisy record, but the noise wasn’t abrasive so much as warm and fuzzy, and when you could hear the lyrics, they were full of puns (“Young Adult Friction”), alt-pop-cultural references, and coy tales of teenage ribaldry. Now, after releasing a more studio-polished EP (Higher Than the Stars) last fall, the band has returned with a new 7″ single (on “sea foam green” vinyl, even!) called “Say No To Love” b/w “Lost Saint”, both sides of which sport a jangly, retro-flavored melancholy that recalls 90s alterna-faves like the Lightning Seeds, the Cranberries, and Ivy. The band’s also put out a video for “Say No To Love” that delivers a 10,000 kiloton bomb of adorable on the viewer. Nibble on this, Suprised Kitty!

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